Strategy
Every successful project starts with a clear vision, smart planning and a strategy built around your goals.
Creative direction for artists, brands & culture.
Execution
From websites and branding to content and campaigns, we turn ideas into polished creative experiences.
Growth
Through marketing, partnerships and digital strategy, we help brands grow, connect and stay relevant.
About
AX is the senior creative team you call when the idea needs to move quickly, and still feel exceptional.
We combine cultural instinct, sharp strategy and hands-on delivery across every touchpoint. No bloated layers. No hand-offs to a team you have never met.
See how we workServices
Built around the messy bit between a good idea and a visible result.
Strategy
Campaign planning, positioning, launch structure, audience thinking and creative direction.
Production
Artist content, social assets, video, studio storytelling, event capture and campaign visuals.
Digital
Websites, channel operation, audience growth, direct-to-fan thinking and platform management.
Culture
Artist relations, brand partnerships, music education, management and live experience support.
Selected work / 2026
Proof, not promises.
Examples of some of our most recent work can be found below, get in touch if you want to see more, or to execute your next campaign with style & precision.
01
Artist relations / Brand
01 / Sennheiser
Artist relations support connecting Sennheiser with musicians, creators, studios and touring professionals since 2019, building long-term partnerships across the industry.
02
Channel operation / Growth
02 / The Pulse
Channel management from launch, overseeing content strategy, production, publishing and audience growth for Sennheiser's flagship YouTube platform.
03
Brand campaign
03 / Jessie J x Smart
Creative campaign support bringing together artist, brand and lifestyle storytelling for social-first audiences and commercial partnerships.
04
Website
04 / TNA Music
Designed and developed a digital platform for music releases, merchandise, events and artist content with growth at its core.
05
Storytelling
05 / Artist Stories
Produced authentic artist-led content that showcases the people, creative process and culture behind the music and brands.
06
Website
06 / Patterned Up
Designed and built a complete website combining event ticketing, merchandise and a streamlined customer experience.
07
Video
07 / Pauli PSM
Delivered creative direction and video production to create engaging content tailored for music audiences and digital platforms.
08
Video
08 / Freestyle Series
Produced visual content focused on artist identity, music promotion and building a consistent digital presence.
09
Product launch
09 / HD 480 Launch
Sourced respected artists and creators to support an authentic product launch with genuine industry credibility and reach.
10
Studio content
10 / MSM Engineer
Created educational and promotional content translating technical recording knowledge into engaging, accessible digital media.
11
Collaboration
11 / Misfits Boxing
Supported collaborations connecting music, creators and combat sports through content, partnerships and audience engagement.
12
Education
12 / ACM London
Delivered educational workshops sharing practical insight into the music industry, creative careers and artist development.
13
Management
13 / Grima x Azza
Providing ongoing artist management across strategy, content, partnerships, touring and long-term career development.
14
Consulting
14 / Sound Studios
Consulting for London-based studios on branding, content, commercial strategy and creating stronger businesses.
Start a project
Bring us the brief.
For campaigns, content, websites, artist projects, studio work, events and brand collaborations across music and entertainment.
Email
hello@ax-agency.com
Project Management
projects@ax-agency.com
Client Portal
ax-agency.com/client